Monday, March 12, 2012
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Bristol Herald Courier, there will be no sellout for the March 18 Food City 500. And that means that the 160,000-seat speedway will have had four consecutive Sprint Cup races for which there was no sellout. But there is good news according to BMS general manager and president Jerry Caldwell.
“We’re encouraged with ticket sales,” Caldwell said. “There has been a nice bump since Daytona, and we’re doing well.”
The entire NASCAR community was energized after the spectacular nature of the Daytona 500 on Feb. 28. The rare Monday night event featured all sorts of captivating elements, including a fiery explosion and a tight finish. While fans and media types are still buzzing over the Daytona theatrics, the BMS boss admits that there will be more empty seats this weekend.
“We still have our challenges,” Caldwell said. “I think you are going to see a similar crowd to last year’s race, and it will probably be slightly higher. Fans are encouraged by the action on the track and by the Danica (Patrick) mania that’s going around.”