Monday, March 12, 2012

NASCAR TV & movie projects in the works

Per Sports Business Journal, The NASCAR sanctioning body is developing an original show on young drivers and is shopping the show around to potential networks. The show follows drivers such as Sprint Cup star Joey Logano, 21; Nationwide Series champion Ricky Stenhouse Jr., 24; Nationwide Series driver Johanna Long, 19, and others to reveal what their lives are like behind the scenes. It still doesn’t have a name or logo; that will be determined by who ends up buying it. NASCAR has partnered on the show with producer Mark Burnett, the executive producer of “Survivor.”

The scripted movie project is very early in its development phase. The idea is to create a movie that’s part biopic, part origin-of-NASCAR story that would see Vince Vaughn play the role of Bill France Sr., from the creation of NASCAR in the 1940s to its showdown years later with Jimmy Hoffa, who was trying to unionize drivers in the 1960s.