Tuesday, April 10, 2012

NASCAR launches campaign to help military families

Per SportingNews.com, Dale Earnhardt Jr.’s No. 88 Chevrolet was on display in Washington, D.C. Monday to promote a new NASCAR initiative aimed at celebrating America and supporting U.S. military families.

Earnhardt’s National Guard-sponsored car features a special red, white and blue paint scheme to promote the launch of NASCAR’s new campaign: “NASCAR Unites—An American Salute.”

The six-week campaign, which will begin with the May 27 Coca-Cola 600 on Memorial Day weekend at Charlotte Motor Speedway and run through the Coke Zero 400 at Daytona on Independence Day weekend, is designed to unite the NASCAR industry and fans to celebrate America and support military families.

NASCAR hopes to blanket the sport in red, white and blue during the summer campaign. Teams competing in the NASCAR Sprint Cup, Nationwide and Camping World Truck series, along with their partners and sponsors, will show support for the program by using the logo on their cars and trucks and with special red, white and blue paint schemes. NASCAR also has provided teams with the option of running a specially designed, patriotic-themed package that would incorporate the spoiler as well as other areas of the cars.

To launch the campaign, Earnhardt’s car was unveiled in Washington for more than 30,000 children and their guests attending the 134th Annual Easter Egg Roll event at the White House.