Friday, June 08, 2012

NASCAR Viewership Slighty Down Compared to Last Year

Per Journal Sentinel, Fox ended its NASCAR Sprint Cup racing coverage with the FedEx 400 race on Sunday in Dover, Del.

All of the races on Fox averaged a 4.8 rating, down 4% from last year's average of 5.0 on the network. On average, an estimated 7.9 million viewers tuned in for a Sprint Cup telecast this year on Fox, compared with 8.6 million last year.

Fox points out that NASCAR Sprint Cup racing is the top-rated sport in season, beating (by 41%) the NBA playoffs on ABC, which averaged 5.6 million viewers a telecast.