Wednesday, January 30, 2013
New Mobile App Allows Fans to Ride Shotgun with Kevin Harvick
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Few NASCAR fans ever get the chance to hop into a real Sprint Cup Series car with a top driver and take a few laps, but an upcoming mobile app aims to change all that.
Budweiser, in conjuction with "surround video" specialist yellowBird, spent Tuesday afternoon getting footage on a 360-degree camera as driver Kevin Harvick took laps around Charlotte Motor Speedway.
Budweiser sponsors Harvick's No. 29 Chevrolet. The team used one of Harvick's actual Gen 6 race cars -- the new model NASCAR is introducing this year -- and employed its camera technology in several different angles.
When the free mobile app is launched before next month's Daytona Speedweeks, fans will be able to have a 360-degree view of Harvick's cockpit as he drives at full speed, along with other angles (including a camera hanging out the driver's side window).
"Normally when you do something like this, you do it with a show car, and this wouldn't be right or that wouldn't be right," Harvick told USA TODAY Sports. (More at USA Today)
Budweiser, in conjuction with "surround video" specialist yellowBird, spent Tuesday afternoon getting footage on a 360-degree camera as driver Kevin Harvick took laps around Charlotte Motor Speedway.
Budweiser sponsors Harvick's No. 29 Chevrolet. The team used one of Harvick's actual Gen 6 race cars -- the new model NASCAR is introducing this year -- and employed its camera technology in several different angles.
When the free mobile app is launched before next month's Daytona Speedweeks, fans will be able to have a 360-degree view of Harvick's cockpit as he drives at full speed, along with other angles (including a camera hanging out the driver's side window).
"Normally when you do something like this, you do it with a show car, and this wouldn't be right or that wouldn't be right," Harvick told USA TODAY Sports. (More at USA Today)

