As part of NASCAR Race to Green®, a month-long, industry-wide effort to reduce the sport’s carbon footprint, NASCAR and Liberty Tire Recycling announced today a new partnership that designates the tire recycling services provider as the Official Tire Recycler of NASCAR Green.
NASCAR has the largest recycling program in sports, including a comprehensive effort that accounts for approximately 120,000 Goodyear tires recycled across NASCAR’s top three national series each year. Liberty Tire Recycling will join other Official NASCAR Green partners, which comprise a comprehensive recycling program, including Coca-Cola, MillerCoors, Creative Recycling, Goodyear, Safety-Kleen, and Sprint.
“By recycling more than 140 million tires annually, we reclaim nearly 1.5 billion pounds of rubber for innovative, eco-friendly products,” said Thomas Carter, Liberty Tire Recycling vice president of alternative fuels. “We look forward to enhancing NASCAR Green’s best-in-class recycling program by keeping its discarded tires out of landfills and transforming them into smart, sustainable products that improve people’s lives."
In conjunction with the NASCAR Green Clean Air Tree Planting Program™ Delivered by UPS, an initiative that will neutralize the carbon emissions of all of the racing in NASCAR’s three national series, Liberty Tire Recycling will provide GroundSmart Mulch™ that will enhance the landscaping of trees that are donated to areas of need throughout the country. The rubber mulch lasts longer than its wood mulch counterpart and prevents soil from washing away. Additionally, Liberty Tire Recycling products, such as rubberized asphalt will be used to repave racetracks and parking lots at NASCAR Home Track racetracks across the country.
“Adding the nation’s premier tire recycling company to our group of Official NASCAR Green Partners will further enhance NASCAR’s position of leadership in sustainability across all sports,” said Jim O’Connell, NASCAR chief sales officer. “Liberty Tire Recycling has positioned itself as a leader in tire recycling innovation and we are pleased to work towards a common goal of reducing the environmental impact of our sport.” Liberty Tire Recycling will join the NASCAR Fuel for Business Council®, which brings together an exclusive group of more than 55 Official NASCAR Partners to get more out of their sponsorships, specifically bringing together partners four times a year to buy and sell products and services. This environment offers the unique opportunity for many Fortune 500 companies to bypass the time and layers of corporate coordination that may exist and construct customized deals to help address specific business needs.