Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premier during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
At the heart of the campaign are NASCAR drivers, who help bring to life the unpredictability and drama of NASCAR racing, both on and off the track. With an unprecedented incorporation of drivers, number of creative treatments featuring new digital engagement, radio and print, this is by far the most comprehensive and integrated campaign NASCAR has ever launched.
