NASCAR Television Ratings Down at Chicagoland

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NASCAR Sprint Cup racing from Chicago, the first race in the Chase For the Cup, earned a 1.8 overnight rating on NBCSN Sunday afternoon — down 18% from last year on ESPN (2.2). The 2013 race featured multiple rain delays and moved from ESPN to ESPN2, earning a 1.6 overnight across both networks.

The 1.8 overnight is the third-lowest of the season for NASCAR on any network, ahead of only Richmond the previous week (1.7) and Kansas on Fox Sports 1 in May (1.5). It is also the lowest for a Sunday NASCAR race this season.

Despite the lower numbers, NASCAR on NBCSN topped competing coverage of the PGA Tour FedEx Cup on the NBC broadcast network (1.3) and was Sunday’s top non-NFL sporting event in the metered markets. (Sports Media Watch)