Monday, April 23, 2012

Former NASCAR Executive Max Siegel to Head USA Track and Field

Per Indy Business Journal, Max Siegel will be the new CEO at USA Track & Field.

The Indianapolis-based organization said Monday afternoon that it had signed Siegel, 47, to a two-year contract that starts May 1.

Siegel is a former president of global operations for the NASCAR racing team Dale Earnhardt Inc. and a senior vice president at Sony/BMG. He started his career in the 1990s as an attorney at the Indianapolis law firm now known as Faegre Baker Daniels, but soon launched a talent-management agency, Sports and Entertainment Group, which he later sold.

USA Track & Field hired Siegel last fall to ramp up it marketing efforts going into the summer Olympics. President and Chairwoman Stephanie Hightower said Siegel was a favorite for the long-vacant CEO slot.

“Countless members of the track and field community had suggested that we consider Max for the position, citing his success as an executive, his Rolodex and his ability to bring people together to get things done,” she said.