Thursday, January 31, 2013

Sylvania Extends Sponsorship with NHMS

New Hampshire Motor Speedway officials announced today the entitlement sponsorship extension of OSRAM SYLVANIA, which will keep the SYLVANIA 300 on the Magic Mile marquee for another five years. The deal, which was revealed at the NASCAR Sprint Media Tour, will partner New England’s largest sports and entertainment facility and one of the world’s largest lighting companies through the 2017 NASCAR Sprint Cup Series season.SYLVANIA has sponsored the fall NASCAR Sprint Cup Series race at NHMS for the last decade.

Since taking over as the entitlement sponsor in 2003, SYLVANIA has seen nine different drivers win its race, one claiming the SYLVANIA 300 as their first-career victory – Clint Bowyer in ’07. The SYLVANIA 300 also served as one of the races in the Chase for the Sprint Cup Championship since the NASCAR playoff’s inception in 2004.

“This day and age, long-term business relationships are becoming more of a rarity,” said Jerry Gappens, executive vice president and general manager of New Hampshire Motor Speedway. “Working together for the past decade, we have built a tremendous partnership together and continue to work hand-in-hand in making the SYLVANIA 300 one of the marquee events in NASCAR’s 10-race, Chase for Sprint Cup playoff.”

The extension will take the sponsorship to 15 consecutive years, making it one of the lengthiest in NASCAR. New Hampshire Motor Speedway joins sister Speedway Motorsports, Inc. (SMI) facilities Charlotte Motor Speedway and Bristol Motor Speedway as three of the five longest tenured entitlement sponsors in the sport.

/// PR