Charlotte Motor Speedway owner Bruton Smith sweetened the pot, offering an additional $1 million if a driver can win all five segments of the non-points event held on May 18.
It's called "Bruton's Big Bonus."
Reigning Sprint Cup champion Brad Keselowski unveiled a special car built out of one million $1 bills during a Tuesday news conference at CMS to announce the bonus.
"It's a good-looking car," Keselowski said as armed guards watched the car. "It definitely inspires me to race hard."
The format for the race includes five segments with the best average finish for the first four segments determining how the field comes down pit road for a mandatory four-time pit stop before the final segment. (ESPN)
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