Saturday, February 21, 2015

Daytona Duel Television Ratings Down Slightly

Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, leads the field during the NASCAR Sprint Cup Series Budweiser Duel 1 at Daytona International Speedway on February 19, 2015 in Daytona Beach, Florida. (February 12, 2012 - Source: Sean Gardner/Getty Images North America)
Viewership slipped for NASCAR’s Duel at Daytona, but remained well above what Speed Channel earned two years ago.

The NASCAR Duel at Daytona earned 3.0 million viewers on Fox Sports 1 Thursday night, down 3% from last year (3.1M) but up 53% from 2013 on Speed Channel (2.0M). Keep in mind last year’s telecast was the most-watched Duel since 2000.

The telecast ranks as the 11th-most watched program on FS1 since the network rebranded from Speed Channel in 2013, and the 5th-most watched when the MLB Postseason is excluded. (Sports Media Watch)